Highlights from the 2010 PRSA Travel & Tourism: Section Chair Doug MacKenzie,...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference in Aspen, Colorado. And I’m here with Doug. Doug, will you please...
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I Am Not Alone…and Other Things I Learned at the PR News Media Relations Forum
Lindsay Nichols brings a broad range of public relations expertise to Ogilvy Public Relations Worldwide, helping clients build relationships with key audiences and influencers and sustaining awareness...
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5 Changes in Journalism and What They Mean for Public Relations
Valerie Simon 1. Long is now shorter. Rand Morrison commented that “Long is shorter than it used to be,” at the Bulldog Reporter 2010 Media Relations Summit. PR Takeaway: Be succinct. Understand your...
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The National Strategy for Trusted Identities in Cyberspace: Engaging...
by Lauren Shapiro* The White House recently announced that they are taking steps to create a manner in which online identities could be protected from hackers through the National Strategy for Trusted...
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Sales + Everyone = Success
Valerie Simon How do you get everyone – from your maintenance team to your CEO – participating in the sales process? During a special Twitter chat last Wednesday evening, Heather Whaling and Justin...
View Article2010 Bulldog Reporter Media Relations Summit: Matt Harrington, Edelman,...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the media relations summit for Bulldog. We’re joined by Matt. Matt, will you please introduce yourself? MATT...
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Email Etiquette: 4 Quick Tips for Keeping Your Cool
Denise Giacin* We’ve all had moments of frustration when emailing back and forth with clients and colleagues. You know the situation… You’re working diligently at your desk when into your inbox comes...
View Article2010 PR News Media Relations: Ed Markey, GoodYear North America, and Geoffrey...
Transcript – JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PR News Media Relations Summit. I’m joined by Ed and Geoff. Will you gentlemen please introduce yourself?...
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Social Media Gets UnSocial
by Lauren Shapiro* The evolution of social media’s impact on the way we communicate is so vast and is changing so rapidly that experts can’t write their text books fast enough. New developments in...
View ArticlePR News 2010 Media Relations Conference: Roger Conner Interviewed by Johna...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Media Relations Summit. I’m joined by Roger. Roger, will you please introduce yourself? ROGER...
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Part 2: Licensing – Monetizing Content in a 30-Second World
In my previous post published earlier this week, I suggested that content providers just come up with a way to charge for the use of the article when somebody reads the whole article instead of the...
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Don’t Let a Bad Interviewer Spoil the Interview
Image Source: cnnpressroom.blogs.cnn.com First, I want to say I LOVE Piers Morgan on America’s Got Talent and Twitter. His whole “persona” comes across perfectly as a judge and in 140-characters. When...
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When It Comes to Brands and Content, Simplicity Matters
Valerie Simon This weekend, in a Wall Street Journal article, former chairman of the FEC, Arthur Levitt, suggested: “When an editor wants a reporter to explain something more clearly in a news article,...
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Do You Know What’s New With Your Favorite (Facebook) Pages?
Deborah Gilbert-Rogers* When you receive a message from a Facebook connection, you usually also receive an email letting you know (assuming your settings are defined for this) that so-and-so has sent...
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